Privacy policy

Last updated: October 2026

FLOW DIGITAL TRADE LTD ("we," "us," or "our") operates the bumpbase.com website, including all related information, content, tools, and digital products, to provide you with a curated shopping experience (the "Services"). The Services are hosted by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and applicable global data protection laws.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Who We Are

For the purpose of the UK GDPR and other applicable data protection laws, the data controller for information collected on this Site is:

  • Company Name: FLOW DIGITAL TRADE LTD
  • Company Registration Number: 17476591
  • Registered Address: Office 21194, 182-184 High Street North, East Ham, London, E6 2JA, United Kingdom
  • Email: hello@bumpbase.com

2. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information depending on how you interact with the Services:

  • Contact & Order details: Including your name, billing address, phone number, and email address when you initiate a purchase, sign up for newsletters, or download a free resource. Note: Because our products are digital, we do not require a physical shipping address.
  • Payment Information (Merchant of Record): We do not collect, store, or process your credit card, debit card, or financial account numbers. All payment transactions are securely processed by our authorized Merchant of Record, Lemon Squeezy. We only receive payment confirmation and transaction details necessary to grant you access to the digital product.
  • Communications with us: Including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information: Including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information: Including information regarding your interaction with the Services, such as how and when you navigate the site, click on links, or interact with our content.

3. How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: To deliver the digital products (e.g., The Calm Motherhood System Notion templates) you request, to fulfill your orders, to remember your preferences, to create and maintain your account (if applicable), and to create a customized shopping experience.
  • Marketing and Advertising: To send promotional communications by email (using platforms such as Klaviyo) and to show you online advertisements based on your activity on the Services.
  • Security and Fraud Prevention: To authenticate access, detect or investigate possible fraudulent, illegal, or malicious activity, and secure our services.
  • Communicating with You: To provide customer support and respond to your inquiries regarding access links or product updates.
  • Legal Reasons: To comply with applicable law, respond to valid legal process, or enforce our terms and policies.

4. How We Disclose Personal Information & Third-Party Services

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes:

  • E-commerce Platform (Shopify): The Services are hosted by Shopify. Information you submit will be transmitted to and shared with Shopify to provide and improve the Services. In addition, we may use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify, to support personalized advertising. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy.
  • Payment Processing (Lemon Squeezy): When you click to buy our products, you are securely redirected to checkout pages hosted by Lemon Squeezy, who acts as our Merchant of Record. Lemon Squeezy securely processes your payment, handles tax calculation, and issues your receipt. You can review Lemon Squeezy’s Privacy Policy here: Lemon Squeezy Privacy.
  • Email Marketing Partners: We share necessary contact details with platforms like Klaviyo to manage our email lists and send communications.
  • Analytics & Advertising Partners: We share basic browsing data with analytics and advertising platforms, including Google, Meta (Facebook), and Microsoft Clarity, to analyze site traffic and deliver targeted advertisements. You may direct us not to share this information by managing your cookie preferences.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to provide, customize, and improve our Site. A "cookie" is a small text file placed on your device. We categorize our cookies as follows:

  • Required: Essential for the website to function properly (e.g., maintaining your session). These cannot be disabled.
  • Personalization: Allow the website to remember your preferences.
  • Analytics: Help us understand how visitors interact with the website using tools like Google Analytics and Microsoft Clarity.
  • Marketing: Used to track ad performance and deliver relevant advertisements via Meta Pixel and Google Ads.

You can manage your consent preferences at any time by clicking the "Cookie Settings" link located in the footer of our website.

6. Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties (such as Notion). If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such external sites.

7. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information from children under the age of 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted. We do not have actual knowledge that we "share" or "sell" personal information of individuals under 18 years of age.

8. Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We retain your personal information only for as long as necessary to maintain your access, provide the Services, comply with legal obligations, or resolve disputes.

9. International Transfers

Because we operate globally, we may transfer, store, and process your personal information outside the country you live in, including in the United States and Canada (via Shopify and Lemon Squeezy). If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, ensuring an adequate level of data protection.

10. Your Rights and Choices

Depending on where you live (including the UK, EEA, and certain US states like California), you may have some or all of the rights listed below in relation to your personal information. We will not discriminate against you for exercising any of these rights.

  • Right to Access / Know: You may have a right to request access to personal information that we hold about you.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information.
  • Right of Portability: You may have a right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.
  • Managing Communication Preferences: We may send you promotional emails. You may opt out of receiving these at any time by using the unsubscribe link displayed in our emails. If you opt out, we may still send you non-promotional emails regarding your purchases.

You may exercise any of these rights by contacting us using the details provided below. We may need to verify your identity before we can process your requests. We will respond to your request in a timely manner as required under applicable law.

11. Complaints

If you have complaints about how we process your personal information, please contact us first so we can try to resolve your concerns. Depending on where you live (such as the UK or EEA), you may also have the right to lodge a complaint with your local data protection authority, such as the Information Commissioner's Office (ICO) in the UK.

12. Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@bumpbase.com or contact us via mail at: Office 21194, 182-184 High Street North, East Ham, London E6 2JA, United Kingdom.